The Brand – Superhero Style

I thought deeply about branding myself, and creating a superhero. I consider it a work in progress (the thinking and reflecting portion, because it’s obvious the artwork and execution needs help!).

This is X-Ray man. His superpower is thin-slicing people, or quickly assessing one’s character traits. It’s described by Malcolm Gladwell as an ability to make decisions quickly on hunches, that usually prove to be pretty good hunches.

In order to get to this, he’s had to work on teamwork and collaboration, as his colorful suit sometimes has had an ill effect on those he’s had to work with. He’s also had to work on his passion to lead, for which he has earned purple spots.

His remaining challenges are networking with others, and his own introverted personality. He therefore carries a bullhorn to arrest the attention of others.


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